I have pretty much covered all the basics for building the foundation in my little adventure in designing leggings for tall women. I happen to be at a stage where I am evaluating all the minor details that can make this great(!) scheme even greater. A minor stumbling block I seem to be hitting at this time (there is always something isn’t there?) is my ability to keep a steady focus in terms of business content across all my different media sources. And how does one truly separate the business from the personal in these highly public and often uncensored realms?
Especially when I happen to BE the brand…
Everything that I think and do is a direct reflection of what I hope to solve and achieve in this venture. I am the very definition of my ideal consumer – tall, long-legged and confident in her ability to use fashion as a means of communication. Add this to the fact that every awkward experience I have ever lived as a tall woman provides me with an example that I can draw upon when attempting to meet the needs of others just like me. This is my value proposition. Because I know that I am not alone in my long-legged clothing struggles. But how do I NOT let all my oddities and personal quirks slip out when my phone is literally attached to my hand and I have become conditioned to record every waking moment of my life for everyone to see in an attempt to gain more credibility (read – followers)?
Yet I like to think that these random insights into my own personal life offer a sense of authenticity to the brand that can be difficult to achieve otherwise. These experiences provide a human element to the mix that cannot be replicated or planned. But I can see how from any traditional business marketing perspective that this type of unplanned and random personal exposure could be seen as ultimately harming the brand; making it appear somehow not professional or too “homemade” or just plain silly and vapid.
So my question to you is – are these traditional marketing ideologies even relevant anymore?