Except today…

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I have just committed my first major error in this venture.

I spoke the truth. You know the one that everybody THINKS of but never actually verbalizes because they posses a little something called tact?

Damn me and my lack of a filter between my brain and mouth. Cue the dramatic sigh and eye-roll…

I would like to point out that I accept full responsibility for putting myself in this compromising situation in the first place. HAD I done a thorough research and expressed a wild interest and a sense of enthusiasm for all the fascinating details pertaining to NAFTA and its rigorous fabric importing regulations from Canada into the United States, (all in a handy 60 page PDF document provided neatly to me via the internet by the US government), I could have avoided this rather annoying little predicament quite nicely.

But alas, this was a mere oversight on my part.

Up until my rather scary phone call from a very terse and possibly armed customs agent – (but of course he was armed. The mere fact that we were miles apart and I was nowhere near his visual range, did not make things any less stressful for me I can assure you.) – everything was moving rather smoothly. This whole venture was becoming pretty easy actually. Then I heard his mildly condescending and authoritative voice…and I immediately felt like I was at the principle’s office all over again.

He demanded to know where I had sourced my fabrics. In an effort to inject a little humour into the already tense situation, I simply replied ” I buy all my fabrics in Montreal, but I guess they probably originally came from China because doesn’t everything really come from there anyway?!” Cue the giggle.

I realize it’s not my best work. But, given the scary voice, the fact my coffee hadn’t fully kicked in, and our obvious lack of proximity to properly convey all of the necessary non-verbal accoutrements to complete the scene in my obvious attempt for wit before 9 a.m. – I think I could have done a whole lot worse…

And there it is. I told the truth. And it has cost me $80 for saying the word China.

Damn me and my sassy mouth.

In commemoration of the word “selfie”…

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Congratulations are in order for being named “word of the year” by Oxford dictionaries!

What the hell – I’ll let this one slip for all my lovely and loyal followers. I thank you all for encouraging and enabling my narcissistic tendencies.

And really, without all of you, I’d just be talking to myself…

I’m still here!

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I know what you have all been thinking over the past couple of weeks while enduring my silence and lazy re-blogging posts (I have a couple of real gems you know…) -where is she?! So, I feel the need to clarify a couple of things:

No – I have not given up.

No – I have not gotten bored with this venture.

No – I did not fail with my product or sale cycle. My customers are very happy.

No – I have NOT gotten distracted by something really shiny (although I am not ashamed to admit that this HAS happened to me in the past…).

I am still here – learning, testing and evaluating every aspect of this venture and quite frankly, myself. It’s been a very reflective and eye-opening couple of weeks to say the least.

I am very happy to report that I experienced a genuine sense of satisfaction in my life as a result of this venture. While celebrating my achievement in a rather dimly lit restaurant last week, I was caught a little off-guard and ended up feeling a very different sense of pride and emotion for what I have accomplished – without any hint or warning. And it wasn’t the fake sense of pride (like I usually have), but one that was felt much deeper within my soul. It was a little odd and disconcerting to me because at first, I did not know how to react to all of it (this MAY explain all the giggling). For I have completed my first wholesale contract – delivering in-full and on-time, effectively ending the product development cycle and finishing what I had rather unwittingly started all those months ago. And while listening to the praise that I was receiving from across the table, I realized that I wasn’t simply brushing it off or undermining it unconsciously like I usually would.

For once in my life, in my never ending game of me against the world, I finally felt that I was an equal competitor on the playing field. And it felt amazing.

Well, this is a new concept – me actually accepting praise?! This first sale has provided me with some critical data that I can now use to move forward with WAY more confidence than before. I have been able to test my boundaries and limitations in this process to understand what works, doesn’t work and most importantly, what I fear and what is holding me back.

So, I am reading. I am quiet. I am reflective. And I have a new favorite restaurant.

But I am certainly not giving up. Not by a long shot.

Leather leggings at work

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OOTD – Raw Sugar high-waisted fake leather leggings, woven wool vest, nude stilettos, Mackage cape.

Now, it is important to note that I am certainly NOT someone who fears the random opinions of my peers or of my HR department and genuinely do enjoy bucking the dress code daily simply to get a reaction out of people for fun. I realize that this attitude makes me slightly more confident than others with my fashion choices in the workplace and as a result, I have become unforgettable across multiple departments. But if your dress code is a little stricter than mine, fake leather leggings can still work at your more conservative abode IF you follow certain rules.

The real trick to wearing any fake leather is to simply buy a higher quality version – fake leather leggings have the capacity to look real trashy, real fast, if you are not careful. Take my advice and avoid the $20 ones – as they are invariably poor in quality, with flimsy-looking construction and will guarantee to leave an ink stain in any seat that you may be sitting on…

Next, if you want to avoid any further negative attention from your obviously jealous colleagues (hehe), cover your bum. I would take this opportunity to play with the layering look by having lots of large, cozy, heavy and flowy pieces on top, with your cute leggings peeking out underneath. A simple stiletto or bootie will do. You will be warm (natch) but way more important than being warm – you will be chic and trendy looking – thus elevating the fake leather legging to a higher status and removing any possibility of bargain bin trashiness.

And finally, tall women can now get this look too by visiting my website! There really are no more excuses ladies…

My little bundle of joy!

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My new legging shipment came in last week – and its arrival on my doorstep was met with a highly dangerous and volatile cocktail of anticipation, anxiety and excitement because:

1. I happen to LOVE getting presents.
2. Each shipment travels to me SIMPLY on faith.
3. I have an overactive imagination.

I try in vain to envision their actual location in transit, their surroundings and whether or not they are being well taken care of by their carrier or crushed under the sheer weight of their travel companions. I catch myself picturing me caught this strange travel predicament instead – and all I can come up with is a sense of being trapped…in a very small plane…overwhelmed by my 500 pound neighbor spilling over his seat and into mine…an errant child in front of me having reclined her seat all the way back…a never-ending series of mechanical and weather delays…THIS is when my panic starts to set in and my thoughts run even more out of control…

So, when I finally do get the chance to catch my breath with the receipt of an illegible notification of their arrival (and pull myself away from my overactive imagination), in what state do they appear to be in? For I could easily open the box only to find my carefully crafted leggings damaged, not in the correct quantities or worse, not up to my standards in terms of quality of construction. Since I am relying on others to perform these rather essential tasks and as someone who possesses a (slight) need for control in every situation, letting go and simply allowing them to float to my doorstep is quite a stressful event to say the least.

Thankfully as I tear the cardboard box to shreds (I did mention that I love to open presents, right?), I am able to breathe a huge sigh of relief for they have arrived in excellent condition and as expected. I have been busy most evenings this past week sorting, inspecting, folding and tagging. The assembly line that I have created on my kitchen island is rigid and efficient in its process – one that commences and ends with a smile and a celebratory sip of wine.

And with every one of my leggings from this shipment passing inspection, I now find myself looking for a local tailor. For once in my life, my pants are far too long!

Rejoice!

It’s all the same to me

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I have pretty much covered all the basics for building the foundation in my little adventure in designing leggings for tall women. I happen to be at a stage where I am evaluating all the minor details that can make this great(!) scheme even greater. A minor stumbling block I seem to be hitting at this time (there is always something isn’t there?) is my ability to keep a steady focus in terms of business content across all my different media sources. And how does one truly separate the business from the personal in these highly public and often uncensored realms?

Especially when I happen to BE the brand…

Everything that I think and do is a direct reflection of what I hope to solve and achieve in this venture. I am the very definition of my ideal consumer – tall, long-legged and confident in her ability to use fashion as a means of communication. Add this to the fact that every awkward experience I have ever lived as a tall woman provides me with an example that I can draw upon when attempting to meet the needs of others just like me. This is my value proposition. Because I know that I am not alone in my long-legged clothing struggles. But how do I NOT let all my oddities and personal quirks slip out when my phone is literally attached to my hand and I have become conditioned to record every waking moment of my life for everyone to see in an attempt to gain more credibility (read – followers)?

Yet I like to think that these random insights into my own personal life offer a sense of authenticity to the brand that can be difficult to achieve otherwise. These experiences provide a human element to the mix that cannot be replicated or planned. But I can see how from any traditional business marketing perspective that this type of unplanned and random personal exposure could be seen as ultimately harming the brand; making it appear somehow not professional or too “homemade” or just plain silly and vapid.

So my question to you is – are these traditional marketing ideologies even relevant anymore?

A new-found respect for the fashion photographer

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My attention is always being pulled in the oddest of directions. And with a fashion show, one would expect that my attention would be squarely focused to the MASSIVE stage in the middle of the MASSIVE room but true to form, the obvious does not hold my interest for very long. I was particularly interested and drawn to the photographers situated at the end of the runway. For there they rest, silently waiting in the shadows for their prey; once the scripted pose is achieved, their furious snapping begins. And just as fast as it all starts – it ends – and they simultaneously drop their weapons as she floats away.

It was the same scenario for each person that graced the end of that stage. And oddly enough – I was completely mesmerized by the pattern. But don’t tell that to the designer presenting on stage. It will be our little secret…

I guess the stage show didn’t draw my attention like it should have because it all seemed to be rather contrived. Way too controlled despite the lively music. Not to mention the fact that EVERYTHING is beautiful at a distance. And I happen to be someone who genuinely appreciates fine details – which are next to impossible to observe in low lighting on a moving subject. But it was my observations of the photographers as they scrolled through their shots, clearly deleting the ones that were not worthy of the space, that offered me the sense of authenticity that I was seeking from the event. Their presence also provided me with an interesting and creative point of view with which to observe, because each photographer was vying to get a slightly different shot than the other, even though they were all presented with the exact same material to work with. I watched as some moved about the room, capturing different angles, all in the hopes of communicating the emotion that the designer was hoping to achieve; even if the model was unable to convey it clearly.

A fascinating evening indeed for very different reasons than one would ever imagine.

SEO woes = first world problem?

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As many of my loyal followers know, I am not a computery-type of person. I am creative. Tactile. Perceptive. I can correctly identify dozens of different shades of green in an instant. I’m mildly absurd in my ideas yet oddly clear in their execution – all while being rolled up into one deliciously tall, leggy package.

And there was a VERY good reason why computer science was NOT my major in university…

But I am learning. Slowly. Rather painfully actually. And in my never ending education towards legging dominance, I continue to research and test all these SEO tactics in the same manner as I have operated all along with this venture – by blindly falling into traps and having to wiggle myself out of curious jams. But these SEO errors are causing a serious issue for me and my venture as I am quickly learning how critical they are to achieving any sort of search position on Google. And it is WAY harder than I thought it would be to crack the top 10! And if Google can’t find me, nobody will…

Realizing this MAJOR flaw in running an e-commerce business, I have enlisted all the help that I can get – most important being an SEO evaluator. You know, to evaluate all the errors that I was completely unaware I was making in the first place… Quite a handy little gadget I must say. And I am pleased to report that I am currently correcting my last major error – but seem to have hit yet another snag.

Apparently my business name is simply too short for their liking.

Well, this is new. Because I have never been too short for anything in my life. Ever.

Sigh.