Context is kinda important…


For the first time in my life, I cannot wait for summer to come to an end. In my ideal fantasy life, I see myself frolicking in a bikini on a hot sandy beach, living in some lovely tropical place, covered in nothing but sun, sand, with my perfume of choice being a mix of salt water and Hawaiian Tropic bronzing oil. I see lots of flowy, loose fabrics with the wind blowing through my hair…

Snap back to my real life, boxed in by four seasons with plenty of weather ups and downs, dreams of my leggings provide me with a similar sense of escape and excitement but in a much more marketable environment. Because really, who wants to wear skin tight leggings in the middle of an Ottawa heat wave? And as much as I love them, I look rather foolish in 30+ degree weather wearing them around the city in an attempt to gather market research and promote them to potential customers. This would inevitably attract the WRONG type of curious glance as I strut (read sweat) down the street. “Is she nuts?!” “Does she not realize how hot it is outside?!” Definitely not the reaction that I am going for in this marketing campaign…

So, while I rarely ever look forward to summer coming to an end, in this particular case, it cannot come too soon. And this morning was the first time where I could feel the crisp fall weather creeping around the corner. The air is starting to smell different. The days are starting to get shorter once again. Thoughts of cozy sweaters and stiletto ankle booties are swirling about my styling mind as we speak. And I now have the appropriate context with which to promote my leggings to others without looking a little crazy in the process.

Patience is clearly a virtue. But I think I have been patient enough.


What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s